7_photo-2.jpg

LINK

Licensing and Practices

Raif Fluker, aka Property Marketing Partners, Inc., owns the copyrights to all of the photographs on this site. The photographs produced by Raif Fluker may NOT be downloaded, reproduced in any way or transferred to any third party without written permission from Raif Fluker. This policy is no different from other creative service providers, he pours a lot of effort and resources into creating his product therefore he protects it from willful and intentional abuse, infringements are vigorously pursued.

The imagery on this site required genuine passion and dedication for the art of the subject, years of experience, untold hours in production and post-production, often costing the commissioning client quite a bit of money to achieve the results displayed here. This is why he avidly protects these images from unauthorized reproduction and/or distribution. By protecting the imagery on this site, he is not only protecting his interests but also the interests and investments of his clients.

Adhering To Best Practices

Raif is dedicated to maintaining the highest standards in all aspects of his profession; bellow find a list of standard industry practices that can help guide you through the process of working with professional photographers around the world.

Commissioning Architectural Photography (view PDF)

A comprehensive guide to commissioning the professional services of an architectural photographer developed jointly by the American Institute of Architects (AIA) and the American Society of Media Photographers (ASMP).

Selecting A Professional Photographer (view PDF)

Selecting the right visual creative for your project is one of the most important ingredients in marketing any brand. The Images you present in your marketing material will forever represent your brand, design, product or service; it’s your first impression; we only get one so make it your best. The following is a guide contributed by the Architectural Photography Specialty Group of the American Society of Media Photographers to consider when selecting the right creative for your project.

Licensing Photography

Most commercial photography is licensed not sold, for a specific use or uses for a designated period of time. The photographer retains the copyrights to all the images he or she creates unless the copyright is transferred to the buyer by specific written agreement under the terms of the Federal Copyright Act. Licensing, rather than selling the rights to an image can have several advantages for the client as well as the photographer. For the client, costs are often lower to license specific rights than to purchase all rights. For example if your needs are for use in brochures or electronic media, why pay for the rights to use the image on billboards, in magazine advertising or an online ad campaign? For the photographer, retaining the copyrights to the images have ongoing value as stock photography and by product manufacturers as well as many other uses. For most photographers, an archive of licensable images creates an ongoing income stream which for me, serves as inspiration to produce at levels beyond the scope of the original assignment, consistently delivering added value to my clients on every project.

Sharing the Cost of an Assignment

Most architectural and luxry real estate or hotel assignments offer several opportunities to offset the cost of the photography by sharing the production expenses amongst a number of parties involved in the project. Theses other parties could be joint venture design partners, contractors, developers, engineers, interior designers and product manufacturers may all have an interest in quality imagery. By participating with these other interested parties you can significantly reduce the cost of the production and maximize your marketing budget. I have a basic formula of adding a percentage to the fee (based on the number of participants) for each additional party and dividing the total cost equally between the participants.

© Raif Fluker - Powered by liveBooks